Pinterest Adds New Visual Discovery Tool For Mobile Devices: Guided Search

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Excerpt from the review article by Search Engine Land:
“Pinterest wants to help its users find what they are looking for even if they don’t know what exactly that is. The company’s solution, Guided Search, is a predictive search engine powered by social curation.

Announced last night at Pinterest’s San Francisco headquarters, Guided Search was presented by CEO Ben Silbermann as a breakthrough for people exploring Pinterest, “the world’s largest human created collection of things.”

Regular search is great — the most amazing invention, Silbermann said — but it’s best for answering specific questions. Users of Pinterest need something better to sift through the billions of pieces of content on the visual social bookmarking site.

And because 75% of Pinterest usage is on mobile devices, the company is focusing on mobile development. Guided Search is a mobile only product, released within updated iOS and Android apps in the Apple and Google Play stores last night. A desktop version will come later, but no timetable was given.
Pinterest aimed to minimize typing by improving autocomplete and giving each suggestion a compelling visual representation. They made the search bar more prominent and added a new visual parasol of guides directly below it…”

Read full original article by Searche Engine Land:

Read more on the Pinterest Blog:

Introducing Guided Search Video:


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